What is Brand Registration on GeM?
Brand Registration on GeM is the mandatory process through which manufacturers, trademark owners, or authorized brand representatives officially register their brand name in the GeM master database.
Without registering your brand on GeM, products can only be listed under the "Unbranded" tag or generic placeholders, which significantly limits search visibility and disqualifies vendors from government tenders specifying branded product requirements. Once approved, the brand owner gains control over product catalogs, price integrity, and dealer authorizations.
Key Benefits of Registering Your Brand
Establishing brand ownership on GeM protects your intellectual property and scales public procurement opportunities.
Exclusive Catalog Control
Publish standard product specifications under your registered brand name and prevent counterfeit listings.
Reseller Network Control
Issue or revoke Manufacturer Authorization Forms (MAF) to channel partners selling your products on GeM.
Enhanced Tender Eligibility
Qualify for proprietary procurement bids, L1 matching tenders, and custom bids that require branded items.
Higher Search Ranking
Gain premium search placement in the GeM buyer catalog compared to unbranded or generic alternatives.
Step-by-Step Brand Registration Workflow
We streamline the end-to-end brand submission process on the GeM portal:
- Trademark & Documentation Audit: Verify Trademark Registration Certificates (Class, Status, Propriety) or Brand Authorization Letters.
- GeM Brand Request Submission: Log into the OEM/Seller dashboard, initiate the "Add Brand" request, and upload required technical/legal proofs.
- Domain & Branding Validation: Match official website details, domain ownership, and product packaging visuals as per GeM compliance rules.
- GeM Helpdesk Coordination: Track ticket status and resolve administrative queries or document clarifications raised by GeM brand reviewers.
- Brand Approval & Catalog Mapping: Activate brand privileges on the seller dashboard and begin uploading products under your verified brand.
Required Documentation for Brand Approval
For Brand Owners (Trademark Holders)
- Trademark Registration Certificate (Form TM-A / TM-O) issued by Controller General of Patents, Designs & Trade Marks
- Clear images of product packaging showing brand logo, MRP label, and manufacturer address
- Official Company Website URL / Domain ownership proof
- GST Certificate & Company Registration proof
For Authorized Brand Distributors / Importers
- Official Brand Authorization Letter from Trademark Owner / Foreign OEM
- Notarized or Apostilled Agreement (for foreign brands)
- Import Export Code (IEC) and Bills of Entry (if applicable)
Brand Registration Consultancy Fee Structure
| Service Package | Scope of Service | Consultancy Fee |
|---|---|---|
| Standard Brand Approval | Trademark audit, application drafting, documentation compilation, and query handling until approval | ₹2,999 + GST |
| OEM Brand Setup Package | Brand approval + OEM dashboard configuration + Initial catalog listing (up to 10 products) | ₹5,999 + GST |
Frequently Asked Questions (FAQs)
1. Can I register a brand on GeM without a registered trademark?
Yes, if you do not have a registered trademark, you can apply under the "Unregistered Brand" or "Applied Trademark" category by submitting proof of manufacturing, domain setup, and product packaging photos.
2. How long does it take to get a brand approved on GeM?
Standard brand approval typically takes between 3 to 7 working days, depending on documentation completeness and GeM technical team review turnaround.
3. What is the difference between Brand Owner and Authorized Seller on GeM?
A Brand Owner holds legal rights to the brand name and can authorize other sellers. An Authorized Seller receives permissions (Authorization Code) from the Brand Owner to list products under that brand.
4. Why was my brand request rejected on GeM?
Common causes for rejection include mismatched company names on the GST vs Trademark certificate, blurred packaging photos, missing MRP details, or applying in incorrect product categories.
*Note: Document requirements and Service Fee may vary by tender, category and registration type. Tendershala's consultants confirm the exact checklist and service fee that applies to your specific requirement.