What is "Womaniya on GeM"?
Womaniya on GeM is a flagship initiative launched by Government e Marketplace to enable women entrepreneurs, women-owned Micro and Small Enterprises (MSEs), and Self-Help Groups (SHGs) to sell handicrafts, handlooms, jute products, organic foods, and industrial goods directly to government buyers.
The platform highlights products made by women-led units in a dedicated portal showcase, helping government departments fulfill statutory procurement targets set under the Public Procurement Policy for MSEs.
Benefits of Registering under Womaniya on GeM
Women entrepreneurs and SHGs gain significant policy advantages when selling through the Womaniya storefront:
3% Mandatory Procurement Reservation
Government ministries and PSUs are mandated to procure at least 3% of total MSE purchases from women-owned enterprises.
Dedicated Storefront Visibility
Gain specialized product catalog positioning under the "Womaniya" filter accessible directly by government buyers.
Exemption Benefits
Enjoy relaxations on Earnest Money Deposit (EMD) requirements and simplified onboarding for Self-Help Groups.
Direct Purchase Opportunities
Access direct L1 and direct purchase orders for artisanal, office decor, catering, and textiles goods.
Step-by-Step Womaniya Onboarding Workflow
Our consultants simplify your store setup from verification to active product publishing:
- Ownership Vetting: Verify business structure to confirm 51%+ female ownership or registered SHG status.
- GeM Seller Profile Creation: Complete primary GeM registration with valid Udyam / SHG credentials.
- Womaniya Tagging & Exemption Claims: Update MSE parameters to trigger mandatory Women MSE status on the portal.
- Specialized Cataloging: Upload products under handicraft, handloom, organic, or customary GeM categories with compliance images.
- Storefront Activation: Publish inventory live to display the official "Womaniya" seller badge.
Documents Required for Womaniya Registration
For Proprietorships / Private Companies / LLPs
- Proprietor / Managing Partner / Director Aadhaar Card & PAN Card
- Udyam Registration Certificate reflecting 51%+ female ownership
- GSTIN Registration Certificate
- Bank Account details with cancelled cheque
For Self-Help Groups (SHGs)
- NRLM / NULM Registration Certificate or Panchayat Authorization
- Authorized Signatory Aadhaar & PAN Card
- SHG Bank Account details & Resolution Copy
Womaniya Registration Fee Structure
| Service Package | Scope of Consultancy | Consultancy Fee |
|---|---|---|
| Womaniya Profile Onboarding | Account creation, Women MSE / SHG status validation, and profile tagging | ₹1,999 + GST |
| Womaniya Setup + Product Listing (up to 10 products) | Complete profile setup, specialized product cataloging, image optimization, and live publishing support | ₹3,999 + GST |
Frequently Asked Questions (FAQs)
1. Who qualifies as a Women-Owned Enterprise on GeM?
For a business to qualify as women-owned, a woman must hold 100% ownership in a proprietorship firm, or at least 51% shareholding in a Partnership, LLP, or Private Limited company.
2. Can Self-Help Groups (SHGs) sell on Womaniya on GeM?
Yes. Registered SHGs under NRLM (National Rural Livelihood Mission) or NULM can easily register and list products directly without needing a regular commercial company structure.
3. What types of products sell best under Womaniya?
Popular product categories include handicrafts, handloom textiles, jute bags, office stationery, herbal/organic personal care items, wooden artifacts, and catering services.
4. How do buyers find Womaniya products?
Government buyers can filter search results specifically for "Womaniya" or "Women MSE" sellers during direct purchase, L1, or custom tender evaluations.
*Note: Document requirements and Service Fee may vary by tender, category and registration type. Tendershala's consultants confirm the exact checklist and service fee that applies to your specific requirement.